A very important aspect when running a business is customer service. Your customers are the lifeblood of your business and how you deal with them can speak for your business itself. It is impossible for a business to succeed if it fails to meet customer expectations. You have to keep them satisfied in order to earn their trust and attract new ones as well.
With cutthroat competition and the ever-changing demands in the service industry, businesses and organizations should strive for, and consistently uphold customer service excellence in order to ensure their success and survival.

Customer Service New Rules also puts emphasis on employees, as they play a huge role in defining the quality of your business’s customer service. This book gives employers the heads-up on how to hire the right people; how your people should deal with customers; how to deal with your people and how to motivate into becoming efficient and effective people at work.
Earning a reputation for service excellence is never easy, and achieving business success is never a walk in the park either. This book hopes to help you achieve your business and organizational goals. How you keep up and commit to it depends on you, of course.
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